Amref Health Africa
Amref Health Africa is Africa’s leading health development organisation, saving and transforming lives in the poorest and most marginalised communities.
for a healthy and strong Africa
Since 2016 we have been working intensively with Amref Health Africa to grow their donor base through direct mail. And with success. Amref has grown to more than 30.000 donors in just 5 years.
The Amref Health Africa Foundation cannot do its work without gifts from loyal donors. The number of donors therefore had to be expanded. And not for one year, but at least for 10 years. In response to this challenge, Mindwize developed a sustainable recruitment program based on a strategy that could last for years.
In order to make the right match, we started with an extensive analysis and media investigation. The techniques and resources that resulted were carefully tested and refined. The result was a complete recruitment strategy with a combination of online and offline resources.
Questions about this campaign?
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