Red Cross Flanders – Welcome and loyalty program
In these transient times, building and maintaining meaningful relationships with donors is essential. We are working with the Rode Kruis-Vlaanderen (Red Cross Belgium / Flanders) on an integrated welcome strategy. We also managed the newsletters.
These two activities are aimed at creating visibility of the impact by the Red Cross, as well as thanking donors for their involvement and commitment. Both the welcome programme and the loyalty scheme will receive multichannel focus, with relevant contact opportunities via post, e-mail, website and telephone. That is how we can keep improving support and engagement!
Red Cross Flanders
They are an independent volunteer organization. Via the Belgian Red Cross, they are part of the International Red Cross and Red Crescent Movement. Their mission:
Standing up for vulnerable people at home and abroad.
Be active in the field of disaster relief, self-reliance and blood supply.
Run by as much volunteers as possible.
Red Cross Flanders
Red Cross Flanders is an independent voluntary organization. Via the Belgian Red Cross, they are part of the International Red Cross and Red Crescent Movement. Their mission is threefold:
- Standing up for vulnerable people at home and abroad.
- To be active in disaster relief, self-reliance and blood supply.
- Maximum use of volunteers.
Has direct mail peaked?
Exactly how relevant is direct mail in an increasingly digital world?
Research shows that direct mail does, in fact, have added value alongside digital communication.
We at Mindwize love direct mail. Not only because it remains highly effective in attracting donations and retaining donors, but it’s also a great medium where sight, touch and interaction can be used to convey emotion and urgency.
We can tell you all about the benefits of direct mail. But perhaps, its best to let our research speak for itself.