For a healthy and strong Africa
Since 2016 we have been working intensively with Amref Health Africa to grow their donor base in Norway through direct mail. And with success. Amref has grown to more than 30.000 donors in just 5 years.
The Amref Health Africa Foundation cannot do its work without gifts from loyal donors. The number of donors therefore had to be expanded. And not for one year, but at least for 10 years. In response to this challenge, Mindwize developed a sustainable recruitment program based on a strategy that could last for years.
In order to make the right match, we started with an extensive analysis and media investigation. The techniques and resources that resulted were carefully tested and refined. The result was a complete recruitment strategy with a combination of online and offline resources.
Questions about this campaign?
Amref Health Africa Norway
Is Africa’s leading health development organisation, saving and transforming lives in the poorest and most marginalised communities.
Please get in touch and discover how Mindwize can help you diversify and maximise your fundraising.
Has direct mail peaked?
Exactly how relevant is direct mail in an increasingly digital world?
Research shows that direct mail does, in fact, have added value alongside digital communication.
We at Mindwize love direct mail. Not only because it remains highly effective in attracting donations and retaining donors, but it’s also a great medium where sight, touch and interaction can be used to convey emotion and urgency.
We can tell you all about the benefits of direct mail. But perhaps, its best to let our research speak for itself.