Data visualisation software like Google Data Studio, Power BI and Tableau (matched with intelligent, informed dashboard design!) can bridge the gap between your complex digital platform analytics and the business needs of decision-makers.

While such software has been around for decades now, its ease-of-use and integration with common digital marketing platforms have improved dramatically in recent years. This has transformed online dashboards from luxury gear that only well-resourced organisations could afford to tools available to all; and ones that are increasingly required to remain competitive.

Online dashboards must be planned with a strong understanding of the end audience, of business needs and based on an understanding of user interaction (UI) design. They also need to be built with a firm understanding of the platforms that are acting as data source, their metrics and characteristics. And of course an eye to detail and quality control.

With these requirements met, you can facilitate better decision-making at all levels – from content producers wanting to optimise their social posts to senior managers making investment decisions for long-term strategic plans.

Georganne Chapin, Founding Executive Director at Intact America, said “When Mindwize presented Intact America’s new online reporting dashboards, I was delighted. Data that before I couldn’t access directly was all of a sudden at my fingertips. The information helps Intact America to better understand our audiences – who they are, how they respond to different content, and how and what different channels contribute to our program. This richer understanding will help us to make better decisions and to achieve greater impact for our cause.”