The middle donors are the most underestimated group of fundraising campaigns. They are often overlooked by organisations focusing on regular donors on the one hand and wealthy donors on the other. This group has great potential when approached in the right way and with the right proposition. You want to bring donors on at the highest average gift without negatively impacting your response rates. If cultivated correctly, they can add a lot of income to your organization, both now and in the future. We have plenty experience with this specific group of donors who are willing to give more and eventually grow into large donors. We are happy to assist you in guiding your donors through this funnel.
Mindwize leads the way
Mindwize has the expertise to set out the most suitable strategy. Through using an inspiring case for support, coupled with a fitting donation request and a personal approach. Success guaranteed.