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Brain research desperately needed
Would you like to secure major donations with a mailing? If so, you should make your biggest and most loyal donors the centre of attention. In this mailing, each donor received a personalised suggestion for a donation to fund brain research for Parkinson’s Disease.
The ‘regular’ mailings from Stichting ParkinsonFonds always focus on a specific research study and a specific researcher. In the major-donor mailings, by contrast, we build on the success of the most effective DMs. At multiple points in the package, we naturally thank the donor for their previous donations and loyal support.
Major gift for research
Each donor received a personalised suggestion in which we highlighted different aspects of the research and made it clear that this was a special action, separate from our regular fundraising efforts.
Each donor received:
- an A4 envelope
- an A4 letter
- Folder + project proposal
- Giro collection form
- Extra item illustrating the nature of the research
Average gift was three times greater
While the response rate was equal to that of other mailings aimed at this group of donors, the amount of the average gift was three times greater than with similar mailings that do not focus on major-gift donors.
Reminder mailing
While the response rate to the reminder mailing was equal to that of other mailings, the amount of the average gift was two times greater than with similar mailings that do not focus on major-gift donors.
About Stichting ParkinsonFonds and Mindwize
Stichting ParkinsonFonds and Mindwize have been collaborating successfully for over 20 years. Mindwize conducts cross-media fundraisers to enable fundamental research aimed at Parkinson’s disease.
In the past 20 years, the donor list has grown to around 95,000 active donors thanks to direct mail, telemarketing, door-to-door fundraising, online ads and stopper ads for Stichting ParkinsonFonds.
Stichting ParkinsonFonds also uses Mindwize’s CRM system, which makes it possible for charities to easily set up and monitor fundraising campaigns.
Are you interested in a major-donor mailing for your own organisation?
If so, please contact Robert Leendertse via robert@mindwize.nl
Did you know that direct mail is the largest source of major donations and legacies?
Discover the 5 reasons why direct mail is so relevant!
Research shows that direct mail has added value alongside digital communication.
At Mindwize, we love direct mail. Not least because it is still effective in recruiting donations and retaining donors. The facts of our research speak for themselves.
Download this white paper and discover the 5 reasons why direct mail is so relevant!
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