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Three invaluable insights you gain with a Personal Donor Connection Survey
Get to know your donor on a personal level
Why does your donor contribute to your cause? What motivates them to give to your organisation? In what ways are they willing to contribute (even more)?
A Personal Donor Connection Survey is an effective, repeatable way to truly connect to each individual donor. By asking the right questions, you let your donors know that they are important and that you care about and listen to them. That makes the Personal Donor Connection Survey one of your most powerful fundraising tools. You can even use it to discover if your donor might be willing to leave you a legacy donation.
Get to know your individual donors
Many surveys provide insight into what kind of people your donors are (age, gender, etcetera) and how they feel about your organisation’s mission. These surveys are more about the organisation than the donor.
Yet if you use your survey to connect with your donors in a respectful manner, it lets you build a (more valuable) relationship with them.
A Personal Donor Connection Survey is the only type of survey that reveals what each individual donor has to say, how they think and what motivates them. You learn about the values that are important to them, their needs and what opportunities you can give them to help.
What value does a Personal Donor Connection Survey offer you?
These are three invaluable insights you can use to improve your relationship with your donor:
- You gain insight into what is important to your donor, why they feel connected to your cause and why they choose to support your charity. You can use that information to personalise and improve your communication. Once you know what topics are most relevant to your donor, you can communicate with them about those and react to what they told you about them.
- You will uncover real opportunities to take your fundraising to the next level. You will learn:
- who your most loyal and committed donors are
- which donors are ready to start making monthly donations
- which donors are willing to donate a considerably higher amount than they have ever done before (the hidden gold in your database)
- which donors are ultimately open to discussing the possibility of leaving a legacy donation. (You will even learn if they have already arranged this without you even knowing about it.)
- You can verify and complete important and practical information about your donor. Think of e.g. their email address, telephone number, address and date of birth, as well as their family composition, hobbies and pets.
You can use all this information to present your donor with opportunities that match their interests and the things that are important to them and communicate about relevant issues.
The impact of a Personal Donor Connection Survey can be significant: from an improved revenue stream of structural donations to more major donors and valuable legacy donation leads. Simply by asking the right questions, listening attentively and then communicating with your donors about the things that matter most to them.
Do you need help creating a Personal Donor Connection Survey for your organisation?
Contact Benjamin Braun via benjamin.braun@mindwize.nl