Tips for a successful newsletter

6 tips for talking to your target audience

5 tips to improve the quality of your donor data

5 tips to improve the quality of your donor data

Tips for writing a donor recruitment letter

Tips for writing a donor recruitment letter

Tips for writing the perfect thank you letter

Tips for a good subject line

Tips for a good subject line

3 problems that seniors experience when donating online and how to solve them

3 problems that seniors experience when donating online and how to solve them

Time and time again, global fundraising data show the same conclusion: fundraising is effectively marketing to seniors. It is therefore important to make sure your donation page is set up to accommodate seniors, especially as the popularity of donating online continues to grow.  What issues do seniors encounter when trying to make a donation online? How can you solve these issues?