Talk to your target audience on Facebook

Online interaction is a rich source of information. You can learn a lot about your target group. Yet many charities and fundraisers dread starting a dialogue. This common fear is mislaid. Most people enjoy talking. Facebook is the fastest way to connect. Our online marketers have drawn up a number of practical Facebook tips for charities.

6 tips for talking to your target audience:

1. Ask a question

It may seem obvious, but this simple rule is often forgotten. If you don’t ask a question, you deprive your fans of a chance to respond. A question invites an answer. It’s that simple. Make sure your question is accessible. Easy questions are answered sooner than complicated ones. Or choose multiple choice.

2. Ask for a like

In the Netherlands we are often rather reluctant to take a direct approach. This is strange, because research indicates that explicitly asking for a like results in up to 200% more interaction. It may seem a little intrusive, but if you don’t use this type of post too often, then you are guaranteed to get more likes and conversations.

3. Look for the differences

Solving a riddle or puzzle creates a positive feeling and therefore a positive association with your organisation. For example, show the difference you have made in a particular situation. A picture of the situation before you acted, and a picture of the situation after you provided help. And ask your fans to say what differences they see.

4. Give “Like” its own meaning


A click on the “Like” button is an important goal in Facebook marketing. By writing in your post: click on ”Like” if you also think…. that lions don’t belong in cages or click on ”Like” if you used to … enjoy playing outside with your friends, lowers the threshold for a reaction.

5. Complete the sentence

Start a sentence and ask your fans to complete it in their response. This ensures that your fans become more involved with your cause.

6. Tell a story

A well-told story triggers emotions and thus reactions. Tell us what you have been through. Always have a promising ending. An ending that touches people’s hearts and one they feel compelled to respond to.


Do you dread starting an online dialogue? Do you want to know more about online interaction on Facebook? Then contact us!


Tips for more donations

Based on our 30 years of experience, we have written a practical guide for fundraisers: ’99 Tips for more Donations’. We explain clearly which techniques positively influence the response.

Download our 99 tips and read more about:

99 tips for more donations

  • Tips for a successful newsletter
  • Tips for creating a good story
  • Tips for testing your fundraising program
  • Tips for an envelope

And much more…

99 tips for more donations

This book is a practical guide for all fundraisers. Download the book and apply the tips today!

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