Annual Fundraising Campaign

Annual Fundraising Campaign


Join the fight against childhood cancer: support the 2021 campaign

The Stichting Kinder Kanker Genezing annual fundraising campaign is an appeal to donors to join the fight against childhood cancer. The foundation uses this fundraising campaign to ask for annual contributions. Every donation helps and is desperately needed, because in a poor country less than 20% of these young patients will be cured. The main cause is a lack of medical care.

Campaign resources

Mindwize takes care of the campaign’s direct mail and telephone recruitment. The foundation also highlights the campaign in its email newsletter and on its website. The campaign message is further reinforced by the fact that World Cancer Day (4th February) and World Children’s Cancer Day (15th February), both fall within the campaign period.

The campaign

The annual fundraising campaign has been a successful campaign for many years now. This year it is centred around the story of Elvianis (6), from Venezuela. She is one of many children needing support in her fight against cancer. The chance of being cured can’t be taken for granted by children with cancer in developing countries. In many poor countries, medicines and hospital treatment are a luxury well beyond the means of parents of children like Elvianis.

We ask recipients to join the fight against childhood cancer by supporting the campaign in their own town or city. To thank donors for their help, their letter comes with a cheerful sheet of personalised address stickers.

The aim of the campaign is to raise as much money as possible for children with cancer in developing countries. The campaign also ensures that we keep the donor database active and reactivate donors.


Stichting Kinder Kanker Genezing (KKG)

KKG is committed to help children with cancer and other chronic diseases in developing countries. In the first instance through life-saving medical help for the sick child. However they also offer family support.

Has direct mail peaked? Whitepaper direct mail

Exactly how relevant is direct mail in an increasingly digital world?

Research shows that direct mail does, in fact, have added value alongside digital communication.

We at Mindwize love direct mail. Not only because it remains highly effective in attracting donations and retaining donors, but it’s also a great medium where sight, touch and interaction can be used to convey emotion and urgency.

We can tell you all about the benefits of direct mail. But perhaps, its best to let our research speak for itself.

Download the whitepaper and discover the 5 reasons why direct mail is still relevant!

Download whitepaper

Questions about this campaign?

Please contact Heidi Meiland via or give her a call at: +31 23 56 77 000.

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