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Are you working on an online campaign but unsure how to improve your landing page?
These tips were taken from the whitepaper “99 Tips for More Donations.” This white paper is based on our extensive research of fundraising campaigns. Read these tips and apply them right away in your own fundraising campaign!
Read these 8 tips about how to create an effective landing page for your online fundraising campaign.
Don’t send people to your general webpage, instead make a separate page (a landing page) for each campaign that specifically focusses on your direct mail or email campaign message. Repeat your offer. To increase recognition, use the same images.
Don’t send people to your general webpage, instead make a separate page (a landing page) for each campaign that specifically focusses on your direct mail or email campaign message. Repeat your offer. To increase recognition, use the same images.
Give people assurance about what you will do with their money. Provide confirmation.
Ensure that people can make a donation without leaving the page. With every click you lose response.
Clearly state your contact information for any final questions, state your certifications.
Different amounts, one time or monthly. But aim for monthly donations.
Create a proper personalized “thank you” page and send a personalized “thank you” email. Refer back to the donation, the donation amount and give an extended and personal thank you.
The first three emails establish the tone of your whole further relationship. Welcome the donor, thank the donor, and show that you are doing good things with the donation.
We wrote the book “99 Tips for More Donations” for all fundraisers. It contains useful tips that you can immediately put to practice.
Download our 99 tips and read more about:
And much more…
The book is a practical handbook for every fundraiser. Download the book and start using the tips today!
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Would you like to receive regular tips and news about donor recruitment and retention?
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