Tips for a successful newsletter

Five tips for a successful newsletter

Your donor address file (your house file) is the lifeblood of your organisation. Handle your address file with care. Prevent your donors from feeling that they are just a “wallet” to you. Do not send letters too often and alternate requests for a donation with a newsletter and thank you letters.

Treat your donors with respect and they will continue to support your organisation.

Here are five tips for a successful newsletter

Regularly sending a newsletter is an excellent way to inform your supporters and keep them motivated for a subsequent donation request. At Mindwize we know how to make a good newsletter. Below are 5 suggestions you can consider when compiling your next newsletter.

1. Choose a topic

Use one of the main goals of your organisation and use different stories, testimonials and responses from donors and volunteers to clarify the importance of that goal.

2. Introduce yourself

Use your newsletter to introduce your organisation’s staff. Show something about their background and motivation for working for your organisation. This will strengthen the bond with your supporters.

3. Thank your donors

Use the story of a loyal donor to thank him or her and to encourage other donors to keep donating in the future.

4. Share your knowledge

Charities have gained a wealth of knowledge and experience through their work. Share this knowledge with your supporters. Consider, for example, a Christian organisation that does missionary work abroad. A church can make good use of these experiences to reach people of foreign origin in their own country. In this way you can make your newsletter really valuable.

5. Be clear about money

Your supporters want to know if you are spending their money on the causes they contributed to. Be transparent about financial matters and show that you are worthy of your donors’ trust.

Tips for more donations

We have written a book ’99 Tips for more Donations’  for all fundraisers in the Netherlands. Practical tips that can be immediately put into practice.99 tips for more donations

Based on our more than 25 years of experience, we have written a practical guide for fundraisers. We explain clearly which techniques positively influence the response.

Over the years we have sent countless direct mailings and we have certainly learned a lot. We have learned which techniques can increase the response to a larger or smaller degree. We have packaged a number of these techniques for you in 99 tips – and 10 more! – for direct mail, email and landing pages. Tips that you can apply immediately. We hope they will help you in your daily work and as a result raise the response to your next fundraising campaign.

99 tips for more donations

This book is a practical guide for all fundraisers. Download the book and apply the tips today!

Download the book

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