Has direct mail peaked?
Exactly how relevant is direct mail in an increasingly digital world?
Research shows that direct mail does, in fact, have added value alongside digital communication.
We at Mindwize love direct mail. Not only because it remains highly effective in attracting donations and retaining donors, but it’s also a great medium where sight, touch and interaction can be used to convey emotion and urgency.
We can tell you all about the benefits of direct mail. But perhaps, its best to let our research speak for itself.