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As a fundraiser, Facebook is an useful instrument for generating new leads for your charity. This blog explains how to do that.
Facebook continues to be one of the Netherlands’ most popular social-media platforms: 10.3 million Dutch people have Facebook accounts and 6.9 million people use their account daily. This makes the platform an ideal place for fundraisers to look for new leads.
Most Facebook users are 25 or over. If your target audience primarily consists of young people, Facebook is not the best platform for you to use.
There are visitors of your website or Facebook page and then there are leads. A lead is a visitor who has the potential to become a donor.
A lead is someone who is genuinely interested in your charity. You know this because they share their personal information to receive relevant information.
If you want to expand the readership of your newsletter, distribute an interesting whitepaper or collect more signatures for your petition, you will need a lead form. You can link this form to your Facebook ads.
Facebook’s own lead form offers a few useful perks. First, the user never has to leave Facebook, which will result in more leads. The more clicks are required, the more likely someone is to give up before the end. Second, the user’s personal information is automatically entered on the form. All a lead has to do is check their information.
Although your options when it comes to fields or the form’s design are limited, Facebook’s lead form does offer a simple and easy way to generate leads.
By having a lead form on your own website, you can welcome potential leads in your own environment. You are completely free to decide what fields you want to include and how you want your form to look. However, using your own form does require users to leave Facebook, click more often and enter all their information themselves.
We used Facebook’s lead form for these three campaigns.
5 minutes ago, your child was playing happily on the swings. Now, they are nowhere to be seen. It is every parent’s worst nightmare. The AMBER Alert Europe Foundation capitalised on that fear. The foundation asked for people’s help to save children from going missing. All a lead had to do to sign was verify their information.
Every child deserves to see well and everyone feels better when they receive a sweet message. The little girl Marla had poor eyesight; wearing glasses allows her to see the world around her clearly. Orbis International asked people to write her a sweet message of support. There was even a prewritten message that people could send.