Donation opportunities via Facebook will come to an end: how can Facebook still be useful?
Discover a new way of fundraising through social media
Did your organisation previously raise money through ‘Facebook donations’? Then this is important news for you: from 1 July 2024, this tool will no longer be available. This means that your non-profit organisation will have to find alternative sources of income. This blog will help you utilise your fundraising through social media in a different way, now that the ‘Facebook donations’ option will be discontinued.
Meta has offered fundraising tools such as birthday donations for years. But Facebook will discontinue these donation features from 1 July 2024. You can expect pay-outs until 15 July at the latest. This change seems to result from new European legislation.
Fortunately, there are other ways to keep using Facebook and Instagram for your charity.
The future of Facebook
The end of ‘Facebook donations’ does not mean that the platform no longer wants to be involved in fundraising. At the moment Facebook does seem to be looking at alternatives, such as more options for a donation button or making links more attractive. This means a good landing page is of vital importance. Invest in it now to ensure you are prepared for future opportunities.
Are you ready to explore these new possibilities and take your fundraising through social media to the next level, like we did for Destiny Rescue?
Contact Mindwize today, and together we will make sure your charity will continue to grow.
Contact usUse Facebook to generate leads
Facebook and Instagram are perfect for lead generation. The main goal? Engage people with your charity and turn them into loyal donors. Would you like to distribute a newsletter or an interesting white paper, or want to collect signatures for your petition? Why not use it to generate leads? By using Facebook forms, or your own landing pages, you will collect contact details, which you can then use to convert leads into donors.
Do you consider using a LeadGen campaign for your charity, but do not know where to start?
Contact us
