Online week-long fundraiser

for Stichting ParkinsonFonds

Make the rounds with an online donation box for World Parkinson’s Day (April 11th)

We set up an online fundraising campaign for Stichting ParkinsonFonds to take action online for World Parkinson’s Day.
We created the concept, copy and design for Stichting Parkinsonfonds Foundation. In partnership with Digicollect, we set up an online donation box and developed an email journey.

Online donation box

Anyone can set up an online donation box in a couple of minutes. The box is easy to share on WhatsApp or social media, and it won’t stop shaking until 70,000 euros has been raised for new research into Parkinson’s disease.
The weeklong online fundraiser started on 11 April 2021, on World Parkinson’s Day.

Click here for the online donation box for Stichting ParkinsonFonds Foundation.

Resources deployed

  • Email donor journey
  • Inserts for several offline publications
  • Facebook campaign
  • Online donation box via Digicollect

Results

This is the first time that we have developed a digital collection campaign for the ParkinsonFonds Foundation. We therefore did not know exactly what results to expect. We have set the bar high with the target of € 70,000. Both Mindwize and the ParkinsonFonds Foundation are very satisfied with the collected donations.

About Stichting ParkinsonFonds and Mindwize

Since 1998 we have been working intensively with the ParkinsonFonds Foundation to grow their donor base through direct mail, telemarketing, door-to-door donor recruitment, online and Stopperadvertisements. And with success. In more than 20 years, the ParkinsonFonds Foundation has grown to more than 120,000 donors and has been able to invest more than € 23 million in scientific research into Parkinson’s disease.

Stichting Parkinsonfonds 

Logo Stichting ParkinsonFonds70,000 EUROS for new research into Parkinson’s Disease

The donation box only stops shaking when the goal has been reached.
Uncontrollable shaking is one of the characteristics of Parkinson’s Disease. In addition, symptoms like memory loss, depression, mask-like facial expression and shuffling gait – that worsen over time – also cause Parkinson’s patients to never be their usual selves again. There is no cure for Parkinson’s disease and it can affect anyone, at an increasingly younger age. There is a pressing need for more funding to find a cure.

Go to the landing page. 

About Mindwize

We help charities and non-profits recruit more and better donors by creating appealing campaigns and detailed data analyses. We prompt people to take action. We ensure an increase in donations and help build valuable relationships. With more than 25 years’ experience in the field, we know what works to achieve the best results, so your organization can help make the world a better place.

Questions about this campaign?

Please contact Floor Serto using this form.

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