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Knowledge and experience are crucial for success. At Mindwize, one of the ways we acquire our knowledge is through professional literature. These books give us everyday insights to help our customers be more successful. These are our top 9 books about fundraising. The proven knowledge in these books will make you a better fundraiser.
You’ll learn the following:
And much more.
Do you think we’re missing a book? Let us know.
Jeff Brooks is one of America’s best writers in the field of fundraising. Drawing on decades of experience, he will take you through the strategies, writing style and design techniques of irresistible fundraising.
This book is a source of inspiration. And whether you’re new to fundraising or a veteran, it will boost your confidence, your career and your income.
This book answers questions like:
You get 40 definitive answers, all from top fundraisers, creative agencies and experienced researchers from seven different countries.
This book covers one thing: how to use marketing and effective communication to build donor loyalty after the first gift. Prepare for better results in terms of donor retention, average gift size and lifetime value of your donor.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
What psychological principle makes people say ‘yes’? The famous book Influence explains the six universal principles of persuasion. You’ll also learn how to apply these principles yourself and how to defend against them.
In this book, Francesco Ambrogetti explains how and why emotions guide our decisions and which role they play when we decide to support a charity or organisation. He does so on the basis of recent discoveries in neuroscience, which have been applied to marketing and fundraising.
Fascinating insights for all fundraisers.
How do you more creatively structure your storytelling, fundraising and direct response? How do you devise sharp and surprising donor communications to better raise money and retain donors? This involves graphic design, design thinking, storytelling, strategic thinking AND… a love letter to your donors.
In 12 chapters, Burnett explains how to tell transformational stories, illustrated of course with dozens of anecdotes.
Discover how to use direct mail integrated with digital channels to improve your marketing results. This book is full of images, examples, case studies, tips and advice.
Based on our 30 years of experience, we have written a practical guide for fundraisers: ’99 Tips for more Donations’. We explain clearly which techniques positively influence the response.
Download our 99 tips and read more about:
And much more…
This book is a practical guide for all fundraisers. Download the book and apply the tips today!