Tips for a landing page
8 tips for a landing page
Are you working on an online campaign but unsure how to improve your landing page?
These tips were taken from the whitepaper “99 Tips for More Donations.” This white paper is based on our extensive research of fundraising campaigns. Read these tips and apply them right away in your own fundraising campaign!
Read these 8 tips about how to create an effective landing page for your online fundraising campaign.
1. Be sure the page has as few click-through routes as possible
Don’t send people to your general webpage, instead make a separate page (a landing page) for each campaign that specifically focusses on your direct mail or email campaign message. Repeat your offer. To increase recognition, use the same images.
2. Use campaign pages
Don’t send people to your general webpage, instead make a separate page (a landing page) for each campaign that specifically focusses on your direct mail or email campaign message. Repeat your offer. To increase recognition, use the same images.
3. Keep text to a minimum and focus on the question
Give people assurance about what you will do with their money. Provide confirmation.
4. Make it easy to give
Ensure that people can make a donation without leaving the page. With every click you lose response.
5. Cultivate reliability
Clearly state your contact information for any final questions, state your certifications.
6. Provide different options for donating
Different amounts, one time or monthly. But aim for monthly donations.
7. Give a proper thank you
Create a proper personalized “thank you” page and send a personalized “thank you” email. Refer back to the donation, the donation amount and give an extended and personal thank you.
8. Set up a good follow-up strategy
The first three emails establish the tone of your whole further relationship. Welcome the donor, thank the donor, and show that you are doing good things with the donation.
And much more…
