Amref Flying Doctors
Mercy Ships is a faith-based international development organisation that deploys hospital ships to some of the poorest countries in the world, delivering vital, free healthcare to people in desperate need.
Since the end of 2017, we have worked intensively with Mercy Ships Sweden on building up their donor base. Direct mail is the basis here, but we also use other channels, such as telemarketing. And with success. Their database has grown in less than 2 years from 1.000 donors to 35.000 donors! The goal is to find loyal donors who want to support the work of Mercy Ships Sweden for a long time. A sustainable recruitment program, based on an extensive multi-year strategy.
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